New From Disney: It’s “Market Me Elsa!”

12 May
"Frozen" is coming to ABC's "Once Upon A Time."

“Frozen” is coming to ABC’s “Once Upon A Time.”

OK. So I admit, I haven’t watched the show in a couple of seasons because I can’t really watch TV shows in real time on the road (and, honestly, because I was starting to lose interest), but ABC’s “Once Upon A Time” has grabbed my attention with the teaser that they showed at the end of last night’s episode, although I have no idea what the blue liquid has to do with Elsa…

Apparently Elsa, the Snow Queen from Disney’s “Frozen,” will be joining the citizens of Storyville next season, and I have to say – she looks good! I have a few friends that object to Elsa’s inclusion in the roster of storybook characters mostly because she’s the princess du jour thanks to the popularity of the movie while many other more classic Disney characters have yet to make appearances on the show. Others think it’s just too soon to have her included on the show, but I think it’s a brilliant marketing plan – not for the movie (it’s done $1.19 billion worldwide and sold 3.2 million DVDs and BluRays in a single day), but for the show, which has been showing a slightly declining viewership since last season. Disney would be foolish not to take advantage of the film’s popularity to tie in with the show, regardless of how new the character and film may be. People clearly have connected with Elsa (and Anna), so why not give them what they want?

Another complaint I’ve heard about Elsa’s appearance last night is that her hair is too blonde – not white enough. I’m going to reserve judgment on that, but I will say, though, that hers is the best Elsa costume I’ve seen yet. Even better than the costumes being used in the parks, in my opinion.

Speaking of Elsa costumes…there’s still an alarming lack of “Frozen” merchandise out in the world. I was at the Disney Store in The Woodlands Mall here in Houston today and I did not see one piece of “Frozen” merch anywhere in the store. Not even a keychain. I don’t really care, personally, but there are some incredibly angry parents out there who want – no, need – to dress their little girls from head to toe as Anna or Elsa or their children’s lives will be ruined. Or they’ll just learn that you don’t always get what you want. Either way, this site is hilarious and sad all at the same time. Have some patience, people! They’re making it as fast as they can!!

In related news, however, I did manage to pick up a Maleficent t-shirt and keychain at Hot Topic…and that movie hasn’t even been released yet! Even Barnes and Noble had an end cap devoted to the old bat. Perhaps Disney has learned from their mistakes with “Frozen…?”

Maleficent is also coming May 30.

Maleficent is also coming May 30.

P.S. – This was officially my 100th blog entry!!

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